About us
Hi, Iâm Marina
A mom who once realized that sightseeing with kids often means boredom for them and stress for us.
We want to spark their love for history and culture but all we get is âMom, Iâm tiredâ and zero engagement.
Thatâs why I created LooksArt – where history becomes a game, and every trip turns into a shared family adventure.
But the journey didnât start with an app. Back in 2016, I created my first offline tour for kids in Rome under the WOWITALY brand. Since then, our team of guides has been running family-friendly tours based on my scripts for nearly a decade. Every year, we proudly receive the Tripadvisor Travelersâ Choice Award, a badge of excellence given to only 10% of companies worldwide.
Still, our mission has always been bigger – to help as many families as possible create unforgettable memories together. Thatâs why weâre now transforming our proven offline experience into a mobile app – to make magical adventures accessible to families around the world.
Together with my team, we built the kind of experience we wish we had as kids. LooksArt isnât about checking off landmarks – itâs about creating memories that actually stick.
With LooksArt:
Your child is fully engaged through missions, rewards, and hero-led challenges.
You set the pace: no guide bookings, no pressure, no stress.
Everythingâs ready: non-touristy route, smart hints, yummy pit stops, even a voice assistant.
Itâs a real adventure you experience together – not something you have to drag your child through.
No overpriced tours – just âŹ29 per family for a full-on interactive tour.Inside the app, youâll meet characters, solve challenges, and unlock rewards: all while exploring the real Rome, free from crowds and boring facts.
â¨Itâs all in your phone, led by your curiosity. Your childâs in the flow, and youâre finally enjoying the ride.
10+ years of creating family adventures
5â on TripAdvisor ¡ Now available in the App
 LooksArt – inspired by Italy, created with passion.
Born from WOWITALY, our award-winning family tour company, LooksArt brings over a decade of creating unforgettable adventures for kids and parents in Rome into a new format.
Weâve transformed our most loved family tours into an interactive app, so you can travel, play, and discover Italy anytime, anywhere.