10+ years of creating family adventures
5★ on TripAdvisor · Now available in the App
LooksArt – inspired by Italy, created with passion.
Born from WOWITALY, our award-winning family tour company, LooksArt brings over a decade of creating unforgettable adventures for kids and parents in Rome into a new format.
We’ve transformed our most loved family tours into an interactive app, so you can travel, play, and discover Italy anytime, anywhere.
We turn world-famous places into interactive family adventures
LooksArt is a self-guided mobile experience that helps families explore Rome through storytelling, missions, riddles and real historical facts.
No fixed schedule. No boring lectures. No group pressure. Just your family, your pace and a story that makes history come alive.
Not a regular audio guide. Not a kids’ game. A family cultural adventure.
Most visitors walk through Rome, take photos and forget half of what they saw. LooksArt adds a story, a mission and a reason to look closer.
Families follow a ready-made route, listen to cinematic audio stories, solve riddles and unlock the secrets of real places. Children don’t just listen. They think, search, answer and lead the adventure.
Parents still get real culture and history. Kids get a game they actually want to finish.
Story-driven routes
Every stop reveals a new part of the story.
Missions and riddles
Children stay active, curious and involved.
Real history
Created from years of live family tours in Rome.
Created by people who have guided real families through Rome since 2016
Hi, I’m Marina Gullifa, founder of LooksArt and WOWITALY.
I moved to Rome in 2015 and started creating family experiences in the city. In 2016, we launched our first live treasure-hunt tours for children in Rome. Since then, our team has guided thousands of families through the Colosseum, Vatican Museums and historic city centre.
We saw the same thing again and again: children remember history better when they are part of the story.
That insight became LooksArt.
We took the scripts, routes, storytelling techniques and family-tested mechanics from our live tours and turned them into a mobile app. Now families can explore Rome independently, without booking a private guide or joining a large group.
Because culture should not feel like a school lesson
We believe children can fall in love with art, history and cities when they are invited to participate.
A monument is not just a building. A museum is not just a collection of rooms. A city is not just a checklist of sights.
Every place has secrets. LooksArt helps families unlock them.
Our goal is simple: to make cultural travel more playful, meaningful and memorable for the whole family.
How LooksArt works
Choose your adventure
Pick a route: Colosseum, Vatican Museums or historic Rome.
Follow the map
The app guides your family from stop to stop.
Listen and solve
At each location, you hear the story, find clues and answer questions.
Explore at your pace
Pause for gelato, photos or rest. Continue when you’re ready.
Finish the mission
Complete the route and collect your family reward.
Made for families who want more than sightseeing
For children
A quest format that keeps them curious and active.
For parents
Real cultural depth without having to entertain everyone alone.
For the whole family
A shared memory, not another passive tour.
For travellers
A flexible alternative to private guides and group excursions.
To make art, history and culture accessible through play, storytelling and technology
We want children to think, explore and remember.
We want parents to enjoy cultural travel without compromising on depth.
And we want museums, monuments and cities to become places where families don’t just look at history, but step inside it.
Rome is only the beginning
LooksArt started in Rome because this is where our team has worked with families for years.
But the format is scalable. The same structure can work inside the world’s greatest cultural places: museums, monuments, archaeological parks and historic cities.
Our vision is to build the leading platform for interactive cultural adventures in Europe.
Choose your family adventure and turn your next visit into a story your children will actually remember.
Hotels, ticket operators and family-friendly partners can contact us to create bundles, referral codes and custom partnerships.